Meet Your Consumers In 2025: The New Nihilists

The year is 2025. The world is a very different place than it was just a few years ago. The climate crisis is in full swing, the economy is in shambles, and social unrest is on the rise. In this time of chaos and uncertainty, a new consumer has emerged: the New Nihilist.

Pride Marketing Done Right

Upholding the LGBTQIA+ Pride agenda should be more than just a metric nor the most colorful slide in the marketing deck. Here’s how to do it right.

How To Drive Sales Through Brand Awe

One of four (4) major consumer sentiments for 2024 and beyond, a sense of awe among consumers tend to trigger important decisions in brand engagement and spending. Here’s how to drive sales as an awe-spirational brand.

Barbierro Barbershop: Brand Identity and Brand Marketing

HOME brand identity & brand marketing Barbierro Barbershop THE BRIEF Deliberately setting itself apart from popular barbershops that are masculine, sleek, dapper and traditional, Barbierro Barbershop envisioned itself to be unapologetically queer. From its logo, messaging, services, interiors, and over-all feel, Studio Hibang positioned it to be a fun, premier player in the entry-level mid-priced […]

Grupo Avari: Corporate Branding and Visual Identity

HOME CORPORATE BRANDING & VISUAL IDENTITY Grupo Avari THE BRIEF Brand Marketing agency Grupo Avari envisioned a more sophisticated, alpha female, villain-chic feel to their visual identity and social media materials. Known to help brands  and CEOs through sessions and assist them as fractional CMO, Grupo Avari envisioned a brand identity refresh that celebrates clean, […]

Wildsmoke: Product Photography

HOME PRODUCT PHOTOGRAPHY & COPYWRITING Wild Smoke PH THE BRIEF Wildsmoke PH by The Meat Concept entered the market as one of Mercato Centrale’s top meat joints. It eventually has expanded its selection to include expertly-smoked briskets and rich, sensational beef patties. The challenge for the team was to capture their products, to evoke a […]