Wildsmoke PH by The Meat Concept entered the market as one of Mercato Centrale’s top meat joints. It eventually has expanded its selection to include expertly-smoked briskets and rich, sensational beef patties.
The challenge for the team was to capture their products, to evoke a sense of wild adventure in the palate and comfort in the moment.
THE OUTPUT: PRODUCT PHOTOGRAPHY
Pop colors of yellow and sky blues provide the back drop for the brand’s photographs. Negative spaces are utilized to give way to promotional embellishments such as accents, texts and logo.
DIRECTION: PAUL SUMAYAO | PHOTOGRAPHY: GELOY BERNAL | PHOTOGRAPHER’S ASSISTANT: JEDI DIRECTO, JULIE CIRON