Meet Your Consumers In 2025: The New Nihilists

The year is 2025. The world is a very different place than it was just a few years ago. The climate crisis is in full swing, the economy is in shambles, and social unrest is on the rise. In this time of chaos and uncertainty, a new consumer has emerged: the New Nihilist.

Pride Marketing Done Right

Upholding the LGBTQIA+ Pride agenda should be more than just a metric nor the most colorful slide in the marketing deck. Here’s how to do it right.

How To Drive Sales Through Brand Awe

One of four (4) major consumer sentiments for 2024 and beyond, a sense of awe among consumers tend to trigger important decisions in brand engagement and spending. Here’s how to drive sales as an awe-spirational brand.

Barbierro Barbershop: Brand Identity and Brand Marketing

HOME brand identity & brand marketing Barbierro Barbershop THE BRIEF Deliberately setting itself apart from popular barbershops that are masculine, sleek, dapper and traditional, Barbierro Barbershop envisioned itself to be unapologetically queer. From its logo, messaging, services, interiors, and over-all feel, Studio Hibang positioned it to be a fun, premier player in the entry-level mid-priced […]

Grupo Avari: Corporate Branding and Visual Identity

HOME CORPORATE BRANDING & VISUAL IDENTITY Grupo Avari THE BRIEF Brand Marketing agency Grupo Avari envisioned a more sophisticated, alpha female, villain-chic feel to their visual identity and social media materials. Known to help brands  and CEOs through sessions and assist them as fractional CMO, Grupo Avari envisioned a brand identity refresh that celebrates clean, […]

Johnson Fitness & Wellness: Social Media and Paid Ads

HOME PAID ADS & SOCIAL MEDIA Johnson Fitness & Wellness THE BRIEF Known for being the premium specialty fitness retailer globally, its team in the Philippines envisioned to improve its social media presence and drive additional store traffic, through paid ads, in the course of the pandemic. From Johnson Fitness & Wellness Philippines Social Media […]