Category: Case Studies

MNL Food Co: Website Design & Development

MNL Food Co, the beloved Filipino food brand known for its delectable Porchetta, embarked on an exciting website design and development project to reach hungry hearts far beyond its existing customer base.Giving Bicolanos access to world-class, total eye care, Legazpi Eye Center is the largest and most comprehensive eye care facility in the region.

Its 25-year history is peppered with awards, tech advancements, seasoned Doctors, and a huge customer base who see the brand (and their productized services) of utmost value.

Legazpi Eye Center: Website Design and Copywriting

Its recent brand refresh called for a website design with functionalities that make appointment-setting a breeze not only for its patients, but for its back-end users.

Giving Bicolanos access to world-class, total eye care, Legazpi Eye Center is the largest and most comprehensive eye care facility in the region.

Its 25-year history is peppered with awards, tech advancements, seasoned Doctors, and a huge customer base who see the brand (and their productized services) of utmost value.

Barbierro Barbershop: Brand Identity and Brand Marketing

HOME brand identity & brand marketing Barbierro Barbershop THE BRIEF Deliberately setting itself apart from popular barbershops that are masculine, sleek, dapper and traditional, Barbierro Barbershop envisioned itself to be unapologetically queer. From its logo, messaging, services, interiors, and over-all feel, Studio Hibang positioned it to be a fun, premier player in the entry-level mid-priced community-based Barbershop category. Barbierro Barbershop, touted as the Philippines’ first queer barbershop, offers superior grooming within a comfortable, safe space for all. THE OUTPUT: BRAND IDENTITY Departing from the usual black and white-themed Barbershoop brands, Barbierro opted for a more playful, nautical colorway: Cloudburst Blue, Buttercup Yellow, Alizarin Crimson Red, and Panache White. They provided the perfect backdrop to an illustration of Barbs the Merman, the brand mascot, holding up a razor and a pair of scissors. The nautical theme continues with the use of blues and whites on the social media collaterals and some beribboned elements. Gold proves to be the perfect accent color on some print and physical executions. Its brand identity? Playful, relaxed, camp and at times self-deprecating! CREATIVE DIRECTION: JEDI DIRECTO THE OUTPUT: BRAND MARKETING As a barbershop situated within South Luzon’s booming real estate districts and emerging upper-middle class neighborhoods such as Biñan City, key brand marketing initiatives include a more community-based approach. This means relying not only on paid ads to acquire new customers, but also to ensure its existing customer base is taken cared of. Customer feedback is harvested regularly through SMS blasts (utilized for socials, website, and Barber appraisal), promos are blasted to customers through text, and promos such as the Pasa-Cut Card aims to expand the customer base through referral.  The Barbierro website design ensures not only visibility and showcase but enables Clients to set appointments (which is also available through social media, phone call or text) quickly.  The social media content plan also highlights a variety of narratives other than the usual showcase of Barbershop Clients and Services: from quirky testimonials to interesting listicles, from insider peek to comforting self-help pieces. BOOK A CALL RELATED PROJECTS: How to Build a Brand With No Generational Wealth Read More PH LGBT Chamber of Commerce: Branding for Inclusive Philippines Business Summit 2023 Read More MNL Food Co: Website Design & Development Read More

Grupo Avari: Corporate Branding and Visual Identity

HOME CORPORATE BRANDING & VISUAL IDENTITY Grupo Avari THE BRIEF Brand Marketing agency Grupo Avari envisioned a more sophisticated, alpha female, villain-chic feel to their visual identity and social media materials. Known to help brands  and CEOs through sessions and assist them as fractional CMO, Grupo Avari envisioned a brand identity refresh that celebrates clean, feminine lines while being forceful and elegant. Previous Next GRUPO AVARI visuals before the refresh. Grupo Avari enables boldly ambitious CEOs improve profitability through strategic brand marketing. Previous Next THE OUTPUT: VISUAL IDENTITY FOR PRINT, WEB & SOCIAL With Castro, Pearl, Black and Silver as its key color ways, a specially selected typeface and curated set of photos to set the direction, the team has set out to put together a brand visual identity book based on Grupo Avari’s design references. Guidelines are also identified to ensure consistency across various applications for print, web and social. The result–a stunning set of visuals that’s consistent with the overall brand direction of the company. They tie in the look on all applications and deliver a consistent feel across the brand’s many touchpoints. Get to know more of Grupo Avari through their website.  DIRECTION: PAUL SUMAYAO | GRAPHIC DESIGN: SITTIE BRIMA FOR STUDIO HIBANG BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More

Johnson Fitness & Wellness: Social Media and Paid Ads

HOME PAID ADS & SOCIAL MEDIA Johnson Fitness & Wellness THE BRIEF Known for being the premium specialty fitness retailer globally, its team in the Philippines envisioned to improve its social media presence and drive additional store traffic, through paid ads, in the course of the pandemic. From Johnson Fitness & Wellness Philippines Social Media From Johnson Fitness & Wellness Philippines Social Media From Johnson Fitness & Wellness Philippines Social Media From Johnson Fitness & Wellness Philippines Social Media From Johnson Fitness & Wellness Philippines Social Media Previous Next Johnson Fitness and Wellness is the world’s largest specialty fitness retailer, with over 320 stores in over 10 countries, across North and South America, Europe and Asia. Previous Next THE OUTPUT: PAID ADS & SOCIAL MEDIA Using a combination of retargetting campaigns, user-generated content, testimonials, and attractive promos, the paid ads and social media campaign worked together to double the sales versus the previous period, despite it being the pandemic (with more people spending time at home). DIRECTION: PAUL SUMAYAO | DESIGN: ERROL SPENCER | SOCIAL MEDIA : MAIZY TEVES https://youtu.be/SBz4s0BJgJE BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More

Best of Bicol: Website Design and Copywriting

HOME website design & copywriting Best Of Bicol THE BRIEF Evolving from a chamber of commerce-hosted business week to a fully-realized movement to promote the region’s best in food, arts, culture, travel and lifestyle, the Best of Bicol aims to put at front and center the many features that make the region cool. To do this, it was necessary to put together a showcase not only of its premier product, the Best of Bicol Food Tours, but a collection of stories and essays about the region. Photo from former VP Leni Robredo’s Facebook page, 2017. BestOfBicol.ph is your source of anything and everything #BestOfBicol Cover Story: Paul Sumayao Cover Story: Paul Sumayao Cover Story: Paolo Gerero Previous Next THE OUTPUT: WEBSITE DESIGN & COPYWRITING Seeing readers from the around the world as its target audience, the website design utilizes impeccable imagery captured by local photographers paired with copy and editorials that appeal to the global palate. DIRECTION: PAUL SUMAYAO | GRAPHIC DESIGN: GRACE DE LUNA | WEBSITE DESIGN: GIL CONCEPCION & PAUL SUMAYAO | COPYWRITING: VARIOUS WRITERS Previous Next Photo by Grace de Luna As of this writing, the Best of Bicol team is currently on hiatus following the pandemic. For more,  visit www.bestofbicol.ph BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More

Wildsmoke: Product Photography

HOME PRODUCT PHOTOGRAPHY & COPYWRITING Wild Smoke PH THE BRIEF Wildsmoke PH by The Meat Concept entered the market as one of Mercato Centrale’s top meat joints. It eventually has expanded its selection to include expertly-smoked briskets and rich, sensational beef patties. The challenge for the team was to capture their products, to evoke a sense of wild adventure in the palate and comfort in the moment. Photos from Wildsmoke PH by Meat Concept’s Instagram At Wildsmoke PH by The Meat Concept, meats are freshly prepared everyday, slow-cooked, peppered with the best quality ingredients and crafted recipes that are time-perfected. Previous Next Smashed beef patties on burgers and briskets for days! THE OUTPUT: PRODUCT PHOTOGRAPHY Pop colors of yellow and sky blues provide the back drop for the brand’s photographs. Negative spaces are utilized to give way to promotional embellishments such as accents, texts and logo. DIRECTION: PAUL SUMAYAO | PHOTOGRAPHY: GELOY BERNAL | PHOTOGRAPHER’S ASSISTANT: JEDI DIRECTO, JULIE CIRON Wildsmoke PH boasts its in-house recipe of brioche buns. BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More On Facebook, check out Wildsmoke PH by The Meat Concept

Que Rica: Packaging, Photography and Branding

HOME web design, PACKAGING, PHOTOGRAPHY & BRANDING Que Rica Premium Pili Nuts THE BRIEF Que Rica’s foray into the food scene was ushered in by its famous Laing Longganisa. Stuffed with the usual longganisa ingredients, what made it a hit was incorporating Bicolano flavors into something that’s already familiar in Filipino breakfast tables. Several products (e.g. the Bicol Express Longganisa, Laing Paella, Pineapple-Cured Chicken Tocino, etc) later, the brand is now revisiting its identity and visuals to enter the export markets. Its golden ticket? The luxurious tasting, masterfully crafted Pili Nuts!  Some of Que Rica’s digital ad creatives featuring its stellar hits. Que Rica Premium Pili Nuts are hand-harvested, crafted in small batches, masterfully flavored and packed at the source. https://youtu.be/mi0JjFgjVCw THE OUTPUT: WEBSITE DESIGN Moving away from its bright, colorful, commercial website design packed with promo call-to-actions several products, its new website design is a toned-down take to showcase its brand story. It is sleek, simple and puts at front and center the story of the Pili Nut. The website design continues the new branding direction that’s masterful, luxurious, and decadent. Check out the website here. Preview the website via www.querica.ph ASK ABOUT OUR TOP SERVICES THE OUTPUT: PACKAGING & BRAND BOOK Transitioning from a collection of frozen meats to dry goods is no easy feat in terms of packaging design. The brand team took months reviewing paper and tube samples before commencing production.  All these executions are carefully guided by the brand book that notes the spirit, look, and feel of Que Rica Premium Pili Nuts. DESIGN: HANNAH ALCONABA & SITTIE BRIMA FOR STUDIO HIBANG | WEBSITE DEVELOPMENT: CHESTER OBLIGADO | COPYWRITING : ADEE DE LEON, PAUL SUMAYAO | PHOTOGRAPHY: SANTY CALALAY, GELOY BERNAL | DIRECTION: PAUL SUMAYAO BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More On Instagram, check out Que Rica Premium Pili Nuts