Firechill: Website Design & Social Media
HOME WEBSITE DESIGN & SOCIAL MEDIA Ehrlich “Firechill” Ocampo THE BRIEF Ehrlich “Firechill” Ocampo’s need for a brand revisit came right after his auditions at the Emmy-winning reality show America’s Got Talent. After years of performing in global stages, putting together a website and social media presence on his own, he wanted to revisit his brand identity alongside his brand values. Studio Hibang was tasked to refresh the look of his brand not only through website design and social media, but also with some copywriting and with the help of young illustrator Jolo Arante. EHRLICH “FIRECHILL” OCAMPO at the America’s Got Talent Auditions, photo from @AGT Ehrlich “Firechill” Ocampo, America’s Got Talent finalist and Cirque du Soleil alum, brings undeniable heart, energy and stage presence of a Filipino performer. http://studiohibang.com/wp-content/uploads/2023/01/hibang-reel-no-audio-1080-x-1350.mp4 THE OUTPUT: WEBSITE DESIGN & SOCIAL MEDIA Making use of the key color ways and elements from the illustration, we took components from his brand values and developed a library of content to communicate the Firechill brand. We’ve identified reels, testimonials, and organic content to be his strongest suits, and banked on those throughout the content plan. The website design continues the aesthetic and spirit of the brand: compelling, inspiring, fun and dynamic. For more, check out his Instagram and website. DIRECTION: PAUL SUMAYAO | GRAPHIC DESIGN: JOLO ARANTE FOR STUDIO HIBANG | WEBSITE DEVELOPMENT: CHESTER OBLIGADO | SOCIAL MEDIA: ANDREA GUEVARRA | COPYWRITING: ADEE DE LEON BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More Load More End of Content. On Instagram, check out LERIO Chocolates and LERIO Chocolate Factory Cafe.
Johnson Fitness & Wellness: Holiday Visuals
HOME illustration & graphic design Johnson Fitness & Wellness Holiday Visuals THE BRIEF With a brand identity that’s simple, straightforward, and technical, fitness equipment retailer Johnson Fitness & Wellness envisioned a set of Holiday key visuals that are fun, vibrant, and easy to implement. JOHNSON FITNESS WELLNESS store, SM City Clark Johnson Fitness and Wellness is the world’s largest specialty fitness retailer, with over 320 stores in over 10 countries, across North and South America, Europe and Asia. https://youtu.be/uKZQIV7lXf4 THE OUTPUT: HOLIDAY KEY VISUALS Anchoring the story on an image of Santa Claus on a treadmill, the team identified primary Christmas color ways as background for vector illustrations of kettle bells, indoor cycle, treadmill, weights, and more. These key elements are used across paid ads, organic social media content, and materials sent to the malls for sharing on their socials. DIRECTION: JEDI DIRECTO | DESIGN : SITTIE BRIMA | SOCIAL MEDIA: MAIZY TEVES BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More Load More End of Content. On Instagram, check out LERIO Chocolates and LERIO Chocolate Factory Cafe.
Lerio Chocolate: Packaging and Merchandise Design
HOME packaging & merchandise design: Lerio Chocolate THE BRIEF With the help of another design team, the Agusan-based cacao farm and cafe LERIO CHOCOLATE aimed to refresh their brand to give it a contemporary look. This required revisiting key elements in the design and give them an updated look. A new collection of merch will help continue the brand story. Tasked to translate the key visuals provided into practical packaging and merchandise design, STUDIO HIBANG is able to reiterate the brand’s heritage, community, and essence through functional design. LERIO CHOCOLATE’S packaging design before the refresh Lerio Chocolate: premium specialty chocolates made from single-estate grown cacao from Rosario, Agusan del Sur, Philippines. Render by Jolo Arante for STUDIO HIBANG Render by Jolo Arante for STUDIO HIBANG Render by Jolo Arante for STUDIO HIBANG THE OUTPUT: MERCHANDISE DESIGN A three-piece collection–a canvas bag, a ceramic mug, and a T-shirt–was identified by the brand for this project. With the help of folksy, key visuals, translated into stamps, soft silhouettes and imagery they are utilized as embellishments to echo the brand’s natural, youthful vibe. DIRECTION: PAUL SUMAYAO & JEDI DIRECTO | GRAPHIC DESIGN: JOLO ARANTE FOR STUDIO HIBANG THE OUTPUT: PACKAGING DESIGN With the help of another design team, the Agusan-based cacao farm and cafe LERIO CHOCOLATE aimed to refresh their brand to give it a contemporary look. This required revisiting key elements in the design and give them an updated look. A new collection of merch will help continue the brand story. STUDIO HIBANG is tasked to translate the key visuals provided into practical packaging and merchandise design, able to reiterate the brand’s heritage, community, and essence. DIRECTION: PAUL SUMAYAO | GRAPHIC DESIGN: HANNA ALCONABA FOR STUDIO HIBANG Studio Hibang gives a very detailed plan, a highly comprehensive plan, and delivers promptly what is promised. -Myla Ocite, M.D., Lerio Chocolate BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More Load More End of Content. On Instagram, check out LERIO Chocolates and LERIO Chocolate Factory Cafe.