Johnson Fitness & Wellness: Social Media and Paid Ads
HOME PAID ADS & SOCIAL MEDIA Johnson Fitness & Wellness THE BRIEF Known for being the premium specialty fitness retailer globally, its team in the Philippines envisioned to improve its social media presence and drive additional store traffic, through paid ads, in the course of the pandemic. From Johnson Fitness & Wellness Philippines Social Media From Johnson Fitness & Wellness Philippines Social Media From Johnson Fitness & Wellness Philippines Social Media From Johnson Fitness & Wellness Philippines Social Media From Johnson Fitness & Wellness Philippines Social Media Previous Next Johnson Fitness and Wellness is the world’s largest specialty fitness retailer, with over 320 stores in over 10 countries, across North and South America, Europe and Asia. Previous Next THE OUTPUT: PAID ADS & SOCIAL MEDIA Using a combination of retargetting campaigns, user-generated content, testimonials, and attractive promos, the paid ads and social media campaign worked together to double the sales versus the previous period, despite it being the pandemic (with more people spending time at home). DIRECTION: PAUL SUMAYAO | DESIGN: ERROL SPENCER | SOCIAL MEDIA : MAIZY TEVES https://youtu.be/SBz4s0BJgJE BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More
Que Rica: Packaging, Photography and Branding
HOME web design, PACKAGING, PHOTOGRAPHY & BRANDING Que Rica Premium Pili Nuts THE BRIEF Que Rica’s foray into the food scene was ushered in by its famous Laing Longganisa. Stuffed with the usual longganisa ingredients, what made it a hit was incorporating Bicolano flavors into something that’s already familiar in Filipino breakfast tables. Several products (e.g. the Bicol Express Longganisa, Laing Paella, Pineapple-Cured Chicken Tocino, etc) later, the brand is now revisiting its identity and visuals to enter the export markets. Its golden ticket? The luxurious tasting, masterfully crafted Pili Nuts! Some of Que Rica’s digital ad creatives featuring its stellar hits. Que Rica Premium Pili Nuts are hand-harvested, crafted in small batches, masterfully flavored and packed at the source. https://youtu.be/mi0JjFgjVCw THE OUTPUT: WEBSITE DESIGN Moving away from its bright, colorful, commercial website design packed with promo call-to-actions several products, its new website design is a toned-down take to showcase its brand story. It is sleek, simple and puts at front and center the story of the Pili Nut. The website design continues the new branding direction that’s masterful, luxurious, and decadent. Check out the website here. Preview the website via www.querica.ph ASK ABOUT OUR TOP SERVICES THE OUTPUT: PACKAGING & BRAND BOOK Transitioning from a collection of frozen meats to dry goods is no easy feat in terms of packaging design. The brand team took months reviewing paper and tube samples before commencing production. All these executions are carefully guided by the brand book that notes the spirit, look, and feel of Que Rica Premium Pili Nuts. DESIGN: HANNAH ALCONABA & SITTIE BRIMA FOR STUDIO HIBANG | WEBSITE DEVELOPMENT: CHESTER OBLIGADO | COPYWRITING : ADEE DE LEON, PAUL SUMAYAO | PHOTOGRAPHY: SANTY CALALAY, GELOY BERNAL | DIRECTION: PAUL SUMAYAO BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More On Instagram, check out Que Rica Premium Pili Nuts
Firechill: Website Design & Social Media
HOME WEBSITE DESIGN & SOCIAL MEDIA Ehrlich “Firechill” Ocampo THE BRIEF Ehrlich “Firechill” Ocampo’s need for a brand revisit came right after his auditions at the Emmy-winning reality show America’s Got Talent. After years of performing in global stages, putting together a website and social media presence on his own, he wanted to revisit his brand identity alongside his brand values. Studio Hibang was tasked to refresh the look of his brand not only through website design and social media, but also with some copywriting and with the help of young illustrator Jolo Arante. EHRLICH “FIRECHILL” OCAMPO at the America’s Got Talent Auditions, photo from @AGT Ehrlich “Firechill” Ocampo, America’s Got Talent finalist and Cirque du Soleil alum, brings undeniable heart, energy and stage presence of a Filipino performer. http://studiohibang.com/wp-content/uploads/2023/01/hibang-reel-no-audio-1080-x-1350.mp4 THE OUTPUT: WEBSITE DESIGN & SOCIAL MEDIA Making use of the key color ways and elements from the illustration, we took components from his brand values and developed a library of content to communicate the Firechill brand. We’ve identified reels, testimonials, and organic content to be his strongest suits, and banked on those throughout the content plan. The website design continues the aesthetic and spirit of the brand: compelling, inspiring, fun and dynamic. For more, check out his Instagram and website. DIRECTION: PAUL SUMAYAO | GRAPHIC DESIGN: JOLO ARANTE FOR STUDIO HIBANG | WEBSITE DEVELOPMENT: CHESTER OBLIGADO | SOCIAL MEDIA: ANDREA GUEVARRA | COPYWRITING: ADEE DE LEON BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More Load More End of Content. On Instagram, check out LERIO Chocolates and LERIO Chocolate Factory Cafe.