Grupo Avari: Corporate Branding and Visual Identity

HOME CORPORATE BRANDING & VISUAL IDENTITY Grupo Avari THE BRIEF Brand Marketing agency Grupo Avari envisioned a more sophisticated, alpha female, villain-chic feel to their visual identity and social media materials. Known to help brandsĀ  and CEOs through sessions and assist them as fractional CMO, Grupo Avari envisioned a brand identity refresh that celebrates clean, […]

Johnson Fitness & Wellness: Social Media and Paid Ads

HOME PAID ADS & SOCIAL MEDIA Johnson Fitness & Wellness THE BRIEF Known for being the premium specialty fitness retailer globally, its team in the Philippines envisioned to improve its social media presence and drive additional store traffic, through paid ads, in the course of the pandemic. From Johnson Fitness & Wellness Philippines Social Media […]

Best of Bicol: Website Design and Copywriting

HOME website design & copywriting Best Of Bicol THE BRIEF Evolving from a chamber of commerce-hosted business week to a fully-realized movement to promote the region’s best in food, arts, culture, travel and lifestyle, the Best of Bicol aims to put at front and center the many features that make the region cool. To do […]

Wildsmoke: Product Photography

HOME PRODUCT PHOTOGRAPHY & COPYWRITING Wild Smoke PH THE BRIEF Wildsmoke PH by The Meat Concept entered the market as one of Mercato Centrale’s top meat joints. It eventually has expanded its selection to include expertly-smoked briskets and rich, sensational beef patties. The challenge for the team was to capture their products, to evoke a […]

Que Rica: Packaging, Photography and Branding

HOME web design, PACKAGING, PHOTOGRAPHY & BRANDING Que Rica Premium Pili Nuts THE BRIEF Que Rica’s foray into the food scene was ushered in by its famous Laing Longganisa. Stuffed with the usual longganisa ingredients, what made it a hit was incorporating Bicolano flavors into something that’s already familiar in Filipino breakfast tables. Several products […]

Firechill: Website Design & Social Media

HOME WEBSITE DESIGN & SOCIAL MEDIA Ehrlich “Firechill” Ocampo THE BRIEF Ehrlich “Firechill” Ocampo’s need for a brand revisit came right after his auditions at the Emmy-winning reality show America’s Got Talent. After years of performing in global stages, putting together a website and social media presence on his own, he wanted to revisit his […]

Johnson Fitness & Wellness: Holiday Visuals

HOME illustration & graphic design Johnson Fitness & Wellness Holiday Visuals THE BRIEF With a brand identity that’s simple, straightforward, and technical, fitness equipment retailer Johnson Fitness & Wellness envisioned a set of Holiday key visuals that are fun, vibrant, and easy to implement. JOHNSON FITNESS WELLNESS store, SM City Clark Johnson Fitness and Wellness […]

Lerio Chocolate: Packaging and Merchandise Design

HOME packaging & merchandise design: Lerio Chocolate THE BRIEF With the help of another design team, the Agusan-based cacao farm and cafe LERIO CHOCOLATE aimed to refresh their brand to give it a contemporary look. This required revisiting key elements in the design and give them an updated look. A new collection of merch will […]

Branding Bading: On Branding, Queer Representation and Creativity

INTERVIEW Branding Badings: On Branding, Queer Representation and Creativity Why this LGBTQ+ creatives and marketing agency isn’t out to rival the country’s giants but is OUT to make a difference, one results-driven “baklaan” at a time. We’ve interviewed Studio Hibang’s Managing Director Paul Sumayao and his thoughts on the power the creatives hold today, queer […]