Lerio Chocolate: Packaging and Merchandise Design
HOME packaging & merchandise design: Lerio Chocolate THE BRIEF With the help of another design team, the Agusan-based cacao farm and cafe LERIO CHOCOLATE aimed to refresh their brand to give it a contemporary look. This required revisiting key elements in the design and give them an updated look. A new collection of merch will help continue the brand story. Tasked to translate the key visuals provided into practical packaging and merchandise design, STUDIO HIBANG is able to reiterate the brand’s heritage, community, and essence through functional design. LERIO CHOCOLATE’S packaging design before the refresh Lerio Chocolate: premium specialty chocolates made from single-estate grown cacao from Rosario, Agusan del Sur, Philippines. Render by Jolo Arante for STUDIO HIBANG Render by Jolo Arante for STUDIO HIBANG Render by Jolo Arante for STUDIO HIBANG THE OUTPUT: MERCHANDISE DESIGN A three-piece collection–a canvas bag, a ceramic mug, and a T-shirt–was identified by the brand for this project. With the help of folksy, key visuals, translated into stamps, soft silhouettes and imagery they are utilized as embellishments to echo the brand’s natural, youthful vibe. DIRECTION: PAUL SUMAYAO & JEDI DIRECTO | GRAPHIC DESIGN: JOLO ARANTE FOR STUDIO HIBANG THE OUTPUT: PACKAGING DESIGN With the help of another design team, the Agusan-based cacao farm and cafe LERIO CHOCOLATE aimed to refresh their brand to give it a contemporary look. This required revisiting key elements in the design and give them an updated look. A new collection of merch will help continue the brand story. STUDIO HIBANG is tasked to translate the key visuals provided into practical packaging and merchandise design, able to reiterate the brand’s heritage, community, and essence. DIRECTION: PAUL SUMAYAO | GRAPHIC DESIGN: HANNA ALCONABA FOR STUDIO HIBANG Studio Hibang gives a very detailed plan, a highly comprehensive plan, and delivers promptly what is promised. -Myla Ocite, M.D., Lerio Chocolate BOOK A CALL RELATED PROJECTS: How To Drive Sales Through Brand Awe Read More Barbierro Barbershop: Brand Identity and Brand Marketing Read More Grupo Avari: Corporate Branding and Visual Identity Read More Load More End of Content. On Instagram, check out LERIO Chocolates and LERIO Chocolate Factory Cafe.