THE BRIEF
With the help of another design team, the Agusan-based cacao farm and cafe LERIO CHOCOLATE aimed to refresh their brand to give it a contemporary look. This required revisiting key elements in the design and give them an updated look. A new collection of merch will help continue the brand story.
Tasked to translate the key visuals provided into practical packaging and merchandise design, STUDIO HIBANG is able to reiterate the brand’s heritage, community, and essence through functional design.
THE OUTPUT: MERCHANDISE DESIGN
A three-piece collection–a canvas bag, a ceramic mug, and a T-shirt–was identified by the brand for this project. With the help of folksy, key visuals, translated into stamps, soft silhouettes and imagery they are utilized as embellishments to echo the brand’s natural, youthful vibe.
DIRECTION: PAUL SUMAYAO & JEDI DIRECTO | GRAPHIC DESIGN: JOLO ARANTE FOR STUDIO HIBANG
THE OUTPUT: PACKAGING DESIGN
With the help of another design team, the Agusan-based cacao farm and cafe LERIO CHOCOLATE aimed to refresh their brand to give it a contemporary look. This required revisiting key elements in the design and give them an updated look. A new collection of merch will help continue the brand story.
STUDIO HIBANG is tasked to translate the key visuals provided into practical packaging and merchandise design, able to reiterate the brand’s heritage, community, and essence.
DIRECTION: PAUL SUMAYAO | GRAPHIC DESIGN: HANNA ALCONABA FOR STUDIO HIBANG
On Instagram, check out LERIO Chocolates and LERIO Chocolate Factory Cafe.
