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website design & copywriting

Legazpi Eye Center

THE BRIEF

Its recent brand refresh called for a website design with functionalities that make appointment-setting a breeze not only for its patients, but for its back-end users.

Giving Bicolanos access to world-class, total eye care, Legazpi Eye Center is the largest and most comprehensive eye care facility in the region.

Its 25-year history is peppered with awards, tech advancements, seasoned Doctors, and a huge customer base who see the brand (and their productized services) of utmost value.

Equipped with clinics, a pharmacy, an optical, and operating rooms, Legazpi Eye Center has been serving the Bicolano population for more than 25 years.

THE OUTPUT: WEBSITE DESIGN & COPYWRITING

Decked with a refreshed brand look and a more clarified vision, mission and brand ethos, Legazpi Eye Center envisioned a website composed of clean lines and optimized user experience.

DIRECTION: PAUL SUMAYAO & JEDI DIRECTO | WEBSITE DESIGN: CHESTER OBLIGADO | COPYWRITING: STUDIO HIBANG COPY TEAM

We’ve incorporated a hassle-free online booking system with the front-end user (Patients) and back-end users (Legazpi Eye Center Admin Team Members) in mind while making note of the company’s operational efficiencies. 

User-friendliness and efficiency come first, with the clinic’s patients comprised mainly of families and aging population in the region. Its simple, straightforward, yet functional design configured for mobile, desktop and tablet is easy to navigate.

For more, visit www.legazpieyecenter.com.

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