THE BRIEF
Known for being the premium specialty fitness retailer globally, its team in the Philippines envisioned to improve its social media presence and drive additional store traffic, through paid ads, in the course of the pandemic.
THE OUTPUT: PAID ADS & SOCIAL MEDIA
Using a combination of retargetting campaigns, user-generated content, testimonials, and attractive promos, the paid ads and social media campaign worked together to double the sales versus the previous period, despite it being the pandemic (with more people spending time at home).
DIRECTION: PAUL SUMAYAO | DESIGN: ERROL SPENCER | SOCIAL MEDIA : MAIZY TEVES
