THE BRIEF
With a brand identity that’s simple, straightforward, and technical, fitness equipment retailer Johnson Fitness & Wellness envisioned a set of Holiday key visuals that are fun, vibrant, and easy to implement.
THE OUTPUT: HOLIDAY KEY VISUALS
Anchoring the story on an image of Santa Claus on a treadmill, the team identified primary Christmas color ways as background for vector illustrations of kettle bells, indoor cycle, treadmill, weights, and more.
These key elements are used across paid ads, organic social media content, and materials sent to the malls for sharing on their socials.
DIRECTION: JEDI DIRECTO | DESIGN : SITTIE BRIMA | SOCIAL MEDIA: MAIZY TEVES
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