THE BRIEF
Brand Marketing agency Grupo Avari envisioned a more sophisticated, alpha female, villain-chic feel to their visual identity and social media materials. Known to help brands and CEOs through sessions and assist them as fractional CMO, Grupo Avari envisioned a brand identity refresh that celebrates clean, feminine lines while being forceful and elegant.
GRUPO AVARI visuals before the refresh.
THE OUTPUT: VISUAL IDENTITY FOR PRINT, WEB & SOCIAL
With Castro, Pearl, Black and Silver as its key color ways, a specially selected typeface and curated set of photos to set the direction, the team has set out to put together a brand visual identity book based on Grupo Avari’s design references. Guidelines are also identified to ensure consistency across various applications for print, web and social.
The result–a stunning set of visuals that’s consistent with the overall brand direction of the company. They tie in the look on all applications and deliver a consistent feel across the brand’s many touchpoints.
Get to know more of Grupo Avari through their website.
DIRECTION: PAUL SUMAYAO | GRAPHIC DESIGN: SITTIE BRIMA FOR STUDIO HIBANG
