THE BRIEF
Ehrlich “Firechill” Ocampo’s need for a brand revisit came right after his auditions at the Emmy-winning reality show America’s Got Talent. After years of performing in global stages, putting together a website and social media presence on his own, he wanted to revisit his brand identity alongside his brand values.
Studio Hibang was tasked to refresh the look of his brand not only through website design and social media, but also with some copywriting and with the help of young illustrator Jolo Arante.
THE OUTPUT: WEBSITE DESIGN & SOCIAL MEDIA
Making use of the key color ways and elements from the illustration, we took components from his brand values and developed a library of content to communicate the Firechill brand. We’ve identified reels, testimonials, and organic content to be his strongest suits, and banked on those throughout the content plan.
DIRECTION: PAUL SUMAYAO | GRAPHIC DESIGN: JOLO ARANTE FOR STUDIO HIBANG | WEBSITE DEVELOPMENT: CHESTER OBLIGADO | SOCIAL MEDIA: ANDREA GUEVARRA | COPYWRITING: ADEE DE LEON
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